In this article, you will learn how to create an email newsletter that you can use to captivate the attention of your email list.
For me, the first thing I do every morning after praying is to check my emails (Yahoo/Gmail) for any unread messages. This is probably what the majority of people do.
And since your mobile phone is always close to you, it makes it easy to access your email frequently.
This is why any business that is not using email to market their products or pass information to their audience is missing out big time.
With the rate at which other forms of digital marketing is becoming more popular most people believe that email marketing has lost its credibility but they are wrong. Email marketing still remains a very reliable way business can use to reach their audience and increase sales.
Why You Need Email Newsletter
Chances are that you already have a subscribe button on why website or blog that your reads can subscribe to your newsletter but what would be the use of collecting emails when you not going to keep up with them regularly via email. This is why you need an email newsletter.
Research shows that the majority of people that surf the internet to purchase a product or looking for information to solve a problem will likely subscribe to one email newsletter or the other.
Once you have been able to get lots of people to scribe for your email newsletter, chances are that you will make more sales than using other digital marketing strategies.
The reason has been that for someone to agree to signup for your newsletter they are very much interested in what you have to offer unlike other marketing sources that when you use you have to keep hoping that they will purchase your product. This makes email marketing cost effective.
If you run a blog, you can use an email newsletter to drive more traffic to your blog whenever you make a post.
The problem most people have is how to create an email newsletter for their list and this is what this article will cover.
First things First!!!
What Is Email Newsletter?
Have you ever visited a website and see a popup where you were asked to input your email address and when you did, you start receiving emails for the website or blog? Well, that’s an email newsletter.
The moment a person subscribes to your list, you are granted the opportunity to market your products and services to them via email.
Email newsletters are used by businesses to keep in touch with their clients on their latest products, offers, company news, upcoming events and so on.
Businesses and blogs can use email newsletter as a way of keeping their brands fresh in the minds of existing or potential customers by regularly sending them information about their products or service.
The Aim Of An Email Newsletter
It all depends on the type of business that you are into that will determine the aim of an email newsletter. For instance, if you are a business that manufactures products or offers services to people, an email newsletter can be used to increase sales to your products and offer free tips that will be helpful to your customers.
If you are a content writer, an email newsletter can be used to notify your readers whenever you publish a new article on your blog there driving constant traffic to your blog contents.
Mistakes People Make With Email Newsletter
When someone signs up for a business email newsletter they expect to receive valuable information about your products and services. That is not the case with most of the email newsletter I see out there. The moment sending out crappy newsletter your subscribers will get bored and unsubscribe.
Another mistake most email newsletter make is to constantly floor their subscribers with emails upon emails. For email newsletter to be effective, you have to schedule a time and the number of an email newsletter that your subscribers will receive on a daily basis. Sending 5 email newsletters a day for me is too much.
What A Good Email Newsletter Entails
A good email newsletter entails that your customers receive first-hand information about your products and services before anyone else does. This shows them that you value them and chances of them buying from you are high. When this information is been sent, it has to have a “Call To Action” button so people can easily make a purchase.
Here Are What You Need To Do To Create An Email Newsletter